Quantity vs. Quality
Yo Reader!
idk if you remember but GaryVee once said to post 100x a day.
That is wild (and nearly impossible for just one person).
Here’s the Deal:
People would rather find someone with a back catalogue of 20 GOOD videos than someone with 100 OKAY videos (at least, that’s just me).
But I want to answer this question: Can you jumpstart an account through quantity? And if so, how?
The Short Answer: …maybe
Let’s be clear, the only way to post MULTIPLE times and it be effective is to do it with one strategy in mind: Testing.
Each video should be an “at bat” to test to see what works, and what doesn’t.
Accounts fail when they look at the number of posts as a checklist.
Here’s the formula:
- Test 20+ DIFFERENT formats and premises
- Analyze what performed best
- Make 20+ more variations of best performers
- Streamline and automate the winners
- Repeat
That’s it.
Do this every week and you can’t lose.
Dino “I Drink 3 Cups of Coffee Every Morning” Favara