Anywhere But Facebook
Yo Reader,
So you’re looking to post some videos, eh?
“If I have to focus on ONE platform, which one should I focus on?”
I’ve been asked this question countless times (shoutout to Shawn Romano… long time reader, first time caller).
Well lemme share with you how to figure this out:
Understand what’s different about each platform
- TikTok - memes, raw and authentic, casual
- Instagram - Highlight, Beautiful, Shareable
- YouTube - Storytelling focused and High Production
- LinkedIn - Formal and Educational
- Facebook - Stupid videos
(lol I hate facebook… never seen success there and it never translates well)
Ask Yourself: Which do you enjoy the most?
The real answer is: Where do you feel most comfortable?
Are you used to Instagram? Use it. TikTok? Use it?
Facebook? Stop it, and use Instagram lol
The one you enjoy the most is going to be the best for you long term.
What do I enjoy the most? YouTube.
I Looooove YouTube.
Should I Post Where my “Ideal Viewer” is?
Don’t worry about it.
People think TikTok is just for gen z, but there are thousands of businessmen generating 100k+ in revenue via the For You page.
People think YouTube doesn’t matter, but fail to realize 80% of adults claim to use YouTube as their main source of social media consumption.
Pick one. Make a decision.
And just post.
The rest will come later.
Tomorrow I’ll talk through HOW to not just post on one platform, but all of them (and with little added work).
See you tomorrow
Dino