One of the biggest mistakes people make with short form videos is getting SUPER specific.
Everyone wants to “provide value.”
So they sit in front of a camera and explain “How To Use Notion to Run an Online Business” — and then it gets 0 views.
Want to know why?
It’s because YouTube doesn’t know what to do with your video.
When your topic is too narrow, the algorithm can’t figure out who to show it to. There’s no broad audience it can test with. There’s no hook that catches someone who wasn’t already looking for exactly that thing.
The secret is to think broad first, then go specific in the delivery.
Instead of “How To Use Notion to Run an Online Business” — what if you made “The One Tool Every Entrepreneur Needs to Stop Losing Money”? Same information. Totally different reach.
The best short form creators aren’t teaching to their niche. They’re teaching to humans. They’re making stuff that a curious person stumbling through their feed would stop for — not just the 200 people already looking for their exact topic.
Make stuff for people. Think broad.