Longform Tutorials Are Dead
Yo Reader!
Let me back track a bit… because this isn’t necessarily true.
But it’s pretty darn close.
The other day I was ATTEMPTING to use a Breville Espresso Machine. But I had no idea how to use it… So I went to YouTube.
And a few options popped up:
- A “how to” video that was nearly 10 min long
- And a Short (less than 60 seconds).
Which one do you think I watched?
Shorts Can Be Evergreen
They don’t have to be quick pops. I’ve had plenty of videos get longtail views YEARS after I post them.
So think through some tutorials your audience may be searching for and find a way to teach it in 60 seconds.
It could EASILY help you rank highly in YouTube/Google search results (since no one is really talking about this right now).
That’s all for today fam.
Now Go Get Schwifty!
Dino